Google have this week announced the BETA release of their new tool, ACE.  The ‘Adwords Campaign Experiments’ tool allows advertisers to compare the effectiveness of campaign changes in real-time.

This is great news for PPC (Pay Per Click) advertisers.  Currently the drill is to make a change, test it for a set period of time and then look at the post test analysis.  This has inherent problems, firstly a PPC auction is dynamic, do on any given day at and given time the auction looks different.  Advertisers run out of budget, use automated bidding tools and optimise to position amongst other things.  So, the auction landscape is never static making any test less than ideal – if nothing ever changed in the search landscape then there wouldn’t be such a problem.

More >

Post to Twitter Post to Delicious Delicious Post to Digg Digg This Post Post to Facebook Facebook Post to Reddit Reddit Post to StumbleUpon Stumble This Post